If blue gemstones are selling fast in your store (and let’s be honest, they almost always are), the real question is not should you stock blue stones. It’s which one deserves more space in your collection aquamarine vs blue topaz?
Both are beautiful. Both have loyal buyers. But when you look closer at pricing, meaning, astrology, and how customers actually shop—the difference becomes very real, especially for wholesale gemstone jewelry buyers.
At Akrati Jewels, we work hands-on with retailers across different markets, so this is not guesswork. It’s based on what people click, ask for, and come back to buy again.
Aquamarine and blue topaz will appear quite similar at a glance: cool blues, clean shine, and relaxing energy. However, retail-wise, their roles are very different.
· Aquamarine is a natural stone under the beryl family (emerald is also a part of it). It’s warm, sea-like tint is appreciated, as well as its premium feel which is natural. Customers tend to view it as classy, classic and slightly luxurious.
· Blue topaz is more of a crowd-pleaser. Most blue topaz on the market is heat-treated to bring out those bold blue shades, which makes it easier to source, easier to price, and easier to sell in bulk.
That one difference alone changes how customers perceive value—and how fast pieces move.
Aquamarine vs Blue Topaz differences. Generally, it is color that makes a customer pause their scroll and this is where retailers begin to form favorites.
· Aquamarine is available in light blue through blue-green. It is quiet, light, and serene- ideal to shoppers who appreciate clean designs, minimal silver jewelry or bridal-style pieces.
· Blue topaz shows up loud and proud. From soft Sky Blue to rich Swiss Blue and deep London Blue, it gives you range. It’s brighter, bolder, and instantly noticeable.
What we see again and again:
Aquamarine shines in bridal collections, premium rings, and March birthstone jewelry.
Blue topaz absolutely kills it in everyday silver jewelry, fashion designs, and fast-selling collections.
When retailers stock both, customers don’t feel stuck choosing—they feel excited. Soft blue or bold blue? That choice alone boosts conversions.
People do not purchase jewelry simply due to its beauty. Meaning is important- particularly in the case of gifts.
· The color aquamarine represents something soothing, clear, and emotionally balanced. It is usually associated with serene energy, confidence and easy communication by the buyers. This is why it is used as a gift of tenderness and classic items.
· Topaz blue differs completely. It is associated with confidence, creativity and self-expression. That is why it is popular among customers who desire gemstone jewelry that is empowering and modern.
· In simple terms:
Aquamarine feels emotional and classic.
Blue topaz feels confident and current.
Retailers love stones that don’t come back with complaints—and both of these pass the test. If we compare the Aquamarine vs Blue Topaz jewelry.
Aquamarine has a softness of about 7.5-8 on the Mohs scale and blue topaz reaches out to 8, which means both can be used as rings, earrings, pendants, and bracelets.
Have them made of 925 sterling silver and you have jewelry that can be easily maintained and easily sold. Less drama, fewer returns, happier customers.
Blue Topaz vs Aquamarine Price: This is where the interesting part comes in.
Aquamarine is less common hence it naturally occupies a higher price point- especially where the color is clean and well balanced. Customers want it to be expensive, and when the story is good, they do not mind paying.
Blue topaz is cheaper and predictable; therefore, it is ideal when it comes to volume-based collections and frequent purchasers.
Aquamarine for premium SKUs and statement designs
Blue topaz for everyday bestsellers that move fast and keep cash flowing
It’s not about choosing one—it’s about using each stone for what it does best.
Astrology-based buying has not slowed down, especially online. So, when it comes to Blue Topaz vs Aquamarine astrology
· Aquamarine is linked with Pisces and Aries and is often associated with calm energy, emotional healing, and balance. Being a March birthstone also makes it great for seasonal campaigns.
· Blue topaz connects strongly with Sagittarius and Jupiter energy, symbolizing growth, success, and confidence—perfect for motivational gifting.
Different energies, different buyers—but both convert.
So… Which One Actually Sells Better?
Short answer? Both—when you stock them smartly.
· Blue topaz jewelry usually moves faster thanks to its price and bold colors.
· Aquamarine jewelry may sell slower, but it performs beautifully in premium, bridal, and meaningful jewelry categories.
Retailers who balance both tend to build stronger gemstone collections overall.
At Akrati Jewels, we do not only provide jewelry but also assist retailers with the selections of the jewelry that really sells. We create our designs of aquamarine and blue topaz in 925 sterling silver that is ethically produced and based on the actual market requirement.
Whether it is a matter of regular quality to fashionable design or an option of high flexibility in wholesale, we ensure that stocking these stones is something easy-going- and gainful.
What is the fastest selling gemstone, aquamarine or blue topaz?
Blue topaz tends to circulate faster since it is cheaper and more eye-catching to the eye. Aquamarine is more successful with the high-end collections and bridal collections.
Is aquamarine as valuable as blue topaz? Or how much is an Aquamarine worth?
Yes. Aquamarine is inherently colored and is rarer, so it has a greater perceived and real value over treated blue topaz which has less value.
What aquamarine vs blue topaz stone is better to wholesale purchase?
Blue topaz can be used when the amount ordered is high and the turnover is expected to be quick whereas aquamarine should be used when the price is high and the quantity is exclusive.
Is it possible to wear both stones every day?
Definitely. They both last long enough to wear on a daily basis particularly when mounted on 925 sterling silver jewelry.
Which aquamarine vs blue topaz gemstone will suit the astrology-oriented buyers?
Aquamarine will appeal to the customers of Pisces and Aries who want to have a calm energy, whereas blue topaz will be appealing to Sagittarius and look at growth and confidence.